mcd.alfaisal.eduAlfaisal University - Marketing & Communication

Alfaisal University - Marketing & Communication Department Toggle navigation Home Media Gallery Academic Partners Publications Press Release Marketing Communications The Marketing Communications Department appoints and manages advertising agencies to provide professional advice, media and creative services for corporate branding, program marketing campaigns and other key projects. All agency briefs & in house services are managed through Marketing Communications Dept. All Ad campaign requests must be received 4 weeks prior to requestor’s deadline.To request an Advertising Campaign service please fill and submit the form to mc@alfaisal.edu Learn More Brand Management We are extremely fortunate to have our brand recognised worldwide. Our excellent reputation as a leading university has been built in a short space of time through faculty, staff, students and alumni, and we continue to develop it as one of our most precious assets. Our diverse audience requires us to express ourselves in a consistent manner, to deliver a consistent message, therefore, we make our brand is clearly recognizable. Encountering Alfaisal Brand means knowing the university its strength and competence, and what it stands for. Every communication from Alfaisal University contributes to the university’s reputation. Learn More Event Management Marketing Communications Department is responsible for ensuring that all events held uphold the image of the University and its mission, it is the authorised department responsible for the planning and delivery of major University events including ceremonies, exhibitions, recruitment events and any other University event that is held in collaboration with an external entity. All other corporate/academic functions hosted by any Alfaisal college or department which involve representation at senior Alfaisal level with dignitaries and other community members will require owner to engage Marketing Communications Department . Learn More Event Management Events, Ceremonies & Special Visits Marketing Communications Department is responsible for ensuring that all events held uphold the image of the University and its mission, it is the authorised department responsible for the planning and delivery of major University events including ceremonies, exhibitions, recruitment events and any other University event that is held in collaboration with an external entity. All other corporate/academic functions hosted by any Alfaisal college or department which involve representation at senior Alfaisal level with dignitaries and other community members will require owner to engage Marketing Communications Department at the initial planning stages and ensure that approval for this activity is taken from Office of President. Any VIP visits/lectures, delegations local or international scheduled must be communicated with the Marketing Communications Department. To request an Events, Ceremonies & Special Visits service please fill and submit the form to mc@alfaisal.edu University PR Protocol Marketing Communications produces news stories which are current, factual and objective, and which highlight the services and priorities of the University Publicise University, Committees and other meetings involving University representatives, their agendas and outcomes, Board members, advisory board members etc. Marketing Communications is responsible for guests Meet & Greet for Ambassadors, Ministers, Dignitaries, Board Members, Executives, CEO’s and other dignitaries and guests. To request University PR Protocol service please fill and submit the form to mc@alfaisal.edu Media All media relations activities and contact with any media outlets must be directed through the Marketing Communications Department. Official Alfaisal press releases are issued only by this team after the approval of VP of External Relations, and President of Alfaisal. Media organisations, TV or News channels seeking to visit Alfaisal campus or facilities must be directed first to Marketing Communications Department. To request Media service please fill and submit the form to mc@alfaisal.edu Sponsorships Marketing Communications are responsible for the management of any approved outgoing sponsorship arrangements on behalf of the University. Marketing Communications team can help assist in seeking incoming sponsorship for colleges and events using the guide developed by Development Department. To request a sponsorship service please fill and submit the form to mc@alfaisal.edu Student ambassadors and volunteers Marketing Communications in collaboration with Student Affairs are responsible for the recruitment of Alfaisal student ambassadors. Student ambassadors are current students who are trained to deliver various activities on behalf of the University. They provide a link between the community and Alfaisal by using their own experiences to convey and share their knowledge. Marketing Communications is responsible for the management and rostering of Alfaisal student ambassadors. University event and activities MOE regulations. University Activities & Procedures استمارة طلب عقد لقاء علمي بيانات المرشح نموذج 1-2-23 متطلبات إقامة المؤتمرات والندوات نموذج الاكسل للاجراءات الادارية Brand Management Design We provide design and production work intended for external and internal audiences, including publications and marketing materials (printed, electronic and audio-visual/video content) which is undertaken by designers, producers or other suppliers managed and approved by Marketing Communications Department prior to production. To request A Design service please fill and submit the form to mc@alfaisal.edu Our Logo As per the University brand guidelines there is only one logo identity for it: The Key hole with image of Late King Faisal with the three foundations: Faith, Knowledge and performance in Arabic. This iconic image is the unifying symbol that represents all the colleges, departments and sections and should appear on all materials internal/external on the top left hand. Use of the Alfaisal Logo and corporate identity must follow the Brand Guidelines established and kept by Marketing Communications Department and available on Alfaisal University website. Brand Guideline Download (PDF) Our Brand Alfaisal University brand represents its promise to the market and is represented in imagery and words. The University presents itself to the public with its corporate identity, the Alfaisal Logo, market positioning, corporate colours, typefaces and other elements of visual identity. Marketing & Communications Advertising Campaigns The Marketing Communications Department appoints and manages advertising agencies to provide professional advice, media and creative services for corporate branding, program marketing campaigns and other key projects. All agency briefs & in house services are managed through Marketing Communications Dept. All Ad campaign requests must be received 4 weeks prior to requestor’s deadline. To request an Advertising Campaign service please fill and submit the form to mc@alfaisal.edu Social Media The Marketing Communications Department manage all Alfaisal official social media accounts and platforms as well as the curation and moderation of content for these channels on behalf of the University. Departments & college staff and students clubs & association on social media platforms are expected to conduct themselves in accordance with the University’s Social Media – Managerial Policy, and other relevant policies and procedures. Social media activities undertaken by student groups, associations or individual students are considered to be under the management of Student Affairs. To request a Social Media service please fill and submit the form to mc@alfaisal.edu Recruitment Events & Activities The Marketing Communications Department develops and delivers marketing strategies to support recruit domestic students for undergraduate and postgraduate programs. Program-specific marketing plans are...